It’s a Match! Should Dating Apps Swipe Right for Carrier Billing?

It’s a Match! Should Dating Apps Swipe Right for Carrier Billing?

Online dating looks like a great match for carrier billing. It’s easier than ever to connect with like-minded singles all over the world, via mobile dating apps.

Pre-pandemic, studies in 2019 show that online dating was the number one way people met their partner. Fast-forward to 2021, 44 million people dated online and the USA dating market alone generated around $5.3 billion.

In 2022, global revenue in the sector is set to reach US$3,677m, growing to US$4,686m in 2026. In the UK, the market size for dating services sits at ?273 million, expected to reach ?6.7 billion by 2025. USA is set to generate the most revenue in online dating this year, while Belgium has the highest user penetration rate of 16.6%. ARPU is expected to be US$8.91.

Even with new competition from Bumble in the USA and Badoo in Europe, Tinder “remains the most popular dating app, with 75 million monthly active users and 6.2 million monthly subscribers”.

Factors Driving Dating App Growth